Academy Sports + Outdoors Selling .9mm Smith & Wesson M&P9c’s

Screen Shot 2014-09-16 at 9.22.04 AM

We haven’t heard hide nor hair of .9mm handguns in quite some time. In fact, we’d thought the trend had gone the way of the mood ring. TTAG reader TH set us straight, sending a screen cap of Academy Sports + Outdoors page for the .9mm Smith & Wesson M&P9c. Given that the price of the micro-pistol is the same as a full-size 9mm version, I’m thinking there must still be astrong demand for .9mm’s – although I can’t for the life of me figure out why. Little help?


  1. avatar Scrubula says:

    And people call 5.56 FMJ an icepick…

    1. avatar Kein says:

      I’ve always thought of an icepick as quite substantial. Did you mean to write toothpick?

    2. avatar Larry says:

      I recall visiting the real springfield armory in springfield MA in the mid 60s with my dad who was active duty just before he retired from the army

      they were experimenting with flechett rounds for shotgun and grenade launcher as well as a saboted single finned tungsten dart for both the nato 7.62 and 5.56 the dart itself was about 1mm the fins may have stuck out to 3 or 4mm. they needed a smooth bore to work and were getting 5000+fps with acceptable accuracy
      but the big problem was throat erosion forward or the chamber and over heating with even short bursts the research provided Remington with data they later used for their 30-06 sabot .22 which they sold at retail for a while it did about 4000fps as i recall
      the shotgun flechett rounds got to combat testing i think but not the rest of the stuff

      1. avatar Komma Klansman says:

        Cool story, but you’ve really got to work on punctuation.
        Or, is this some kind of meta joke, you leaving periods out to make up for the extra one in Academy’s ad?

  2. avatar Joe R. says:

    Weapon aside, Academy is as good as any cabbage patch for your next purchase. They have to limit ammo sales because of whore-ders 😉 but they keep the limited types up by the check-out.

    1. avatar Big_McLargehuge says:

      My wife went to a local Academy (on her own volition!) to look at 9mms (or was it .9mms?). She was disappointed with the selection, but reported ammo was fairly decent (bar the .22). If it wasn’t for local private sellers with ammo, they’d be my new go-to for retail ammo. They had way more in stock than Walmart. All other places, such as LGS’s are over-priced.

  3. avatar usriflecaliber.30m1 says:

    .9 mm hand gun. Wow. Caliber downsizing to the extreme. How do you clean that thing?

    1. avatar PeterC says:

      VERY carefully.

    2. avatar Garibaldi says:

      If you feel that way about 9mm then what do you think of a .380?

      1. avatar nope says:

        The article is not about the 9mm it is about the 0.9mm

        1. avatar Garibaldi says:

          Oh… right… I didn’t even see the”.” on the “.9” since it is obviously a typo. If someone bothered to make fun of every typo I made, they wouldn’t have time to do anything else with there day. (see what I mean?) 🙂

        2. avatar JR_in_NC says:


          It’s a long running joke because the press and some anti-gunners get this wrong quite frequently.

          We often wonder if it’s a typo in those cases and not just pure ignorance. We’ve also seen 40 mm when they referred to .40 S&W.

        3. avatar SteveInCO says:

          Ah, 40 mm. The final compromise between the 10 mm people and the .40 S&W people.

          A round I could get behind.

          (I surely wouldn’t want to be in front of it!)

    3. avatar Joe R. says:


    4. avatar Abad says:

      Dental floss?

  4. avatar That Guy says:

    Thanks, but I’ll stick with my 45mm.

    1. avatar Helopolis5.56 says:

      How on earth do you conceal that?

  5. avatar Thomas says:

    Do people seriously not think 9mm is enough bullet? Do y’all have defensive gun uses against gorillas? Haha. Seriously though, I think 9mm is plenty of gun. It is the most popular military and police handgun caliber, isn’t it? I could be wrong about that.

    1. avatar Accur81 says:

      Point 9 mm. Like a pencil lead.

      1. avatar jwm says:

        Yep, instead of an IWB or pocket holster you carry it in a pocket protector. Perfect weapon for pencil necked geeks.

        1. avatar JR_in_NC says:


          (Actually, I’ve never worn a pocket protector, but I fit a LOT of geek stereotypes).

      2. avatar Geoff PR says:

        Closer to mechanical pencil lead.

        Although mine is 0.5 mm.

        1. avatar SouthernPatriot says:

          BOLD pencil lead.

  6. avatar DaveL says:

    I’m holding out for a .9mm Glock with an external hammer that fires cartridges whole, and makes random clicking noises whenever it’s drawn or pointed.

    1. avatar Vhyrus says:

      We fire the whole bullet. That’s 65% more bullet, pet bullet.

      1. Lmfao
        Was thinking the same thing in a half chuckle when I read your post and burst out. Love those “commercials”.

    2. avatar Pantera Vazquez says:

      firing whole cartridges?…………hmmmmm. I want mine with a shoulder thingy that goes up and a 30 shot ghost clip.

      1. avatar Big_McLargehuge says:

        Act now and we’ll throw in a free barrel shroud.

    3. avatar Kris says:

      I’ve confirmed with multiple sources at the DOD, quantico, and NASA that the handgun you’ve described is actually going to be the next sidearm of the US armed forces.

  7. avatar JasonM says:

    I have 0.5mm graphite in in my mechanical pencils. Maybe S&W is making mechanical pencils now. I’ve seen pens made out of .50 BMG cases.

  8. avatar moveableDO says:

    It’s 1/40th the size of that big ol’ 40mm.

  9. avatar Thomas says:

    .9mm…. I get it now. I’m not the sharpest light bulb in the box sometimes.

    1. avatar Wielsucker (@Wielsucker) says:

      Thomas, this is the internet, you are expected to get angry and call names, not admit a mistake!… get with it man! 😉

    2. avatar Robert W. says:

      Don’t worry, we won’t think any less of you and your gorilla fantasies.

  10. avatar former water walker says:

    Maybe you could tip ’em with poison…like one of them South American injuns’:-)

  11. avatar Frank says:

    Jeez, I’m so slow it took me 30 seconds to get it.
    I’m going to go drown myself in the Koi pond out back.

    1. avatar Gabe says:

      You can try…but you will quickly figure out that you filled it up to only .9″ deep.

  12. avatar Allen Scheer says:

    Well, a .9mm might expand, but a .45mm never … wait a minute …

  13. avatar Gov. William J. Le Petomane says:

    Personally I like the .9mm a lot more than the puny .45mm acp.

  14. avatar gimlet says:

    Meh. I’ll actually get excited when S&W offers the .9mm in a single stack!

  15. avatar uncommon_sense says:

    Now I finally realize which gun actually makes the sound pew pew pew!

  16. avatar Mediocrates says:

    I carry a .9mm because shooting someone more than 739 times is just silly.

    1. avatar JR_in_NC says:

      This one wins.

      Laughed out loud.

    2. avatar SouthernPatriot says:

      Now that got not only me but my family laughing. Good one!

  17. avatar Ralph says:

    Whatever you do, avoid the S&W .9mm. It’s simply impossible to find ammo for it.

    1. avatar DaveL says:

      Especially if you drop that ammo on carpeting or grass.

    2. avatar Barstow Cowboy says:

      I’m getting one just for the collectability of it.

  18. avatar Alexander B says:

    It’s obviously a typo. This article I didn’t find humorous if that’s what it were intended to be as if TTAG doesn’t make mistakes.

    1. avatar Ralph says:

      Speaking of typos, you left the “itch” off your last name.

      1. avatar Mediocrates says:

        LMAO. Being serious all the time is a terrible way to live.

      2. avatar Piet Padkos says:

        I laughed harder than I should’ve.

      3. avatar Sid says:

        And Ralph wins the Internet!

    2. avatar jwm says:

      Lighten up, Francis.

    3. avatar Andy says:

      This is a national sporting goods store. A typo of this degree is the difference between $5.00 and $50.00. If ten people buy that product at $5.00 when you intended to sell if for $50.00 your company just lost $450. One hundred people? $4,500. One thousand people? $45,000. Should I keep going? Last time I saw someone lose $450 (much less $4,500 or $45,000) their butt ended up in the unemployment line.

      Words mean things. Numbers mean things. Don’t forget that.

  19. avatar Andy says:

    Ugh, Academy… Its hit or miss with these guys in the store and also at corporate it seems. I had a run in a while ago with them about ammo limits. The specifics matter in this case, and in mine, so bear with me.

    Walked in one day looking for .22 LR. Their policy, which is printed out and posted in several places both in the ammo section and at Customer “Service” (which is where they keep .22 LR at my local Academy BTW) says ” Limit two per customer, or one Bulk* pack per customer (Bulk is defined as 250 rounds or more).”

    So I ask for two 100 round boxes of CCI Mini-Mag and the guy at the register says “I can only sell you one of those.” Perplexed I probe for more information. “That’s a bulk package,” he explains. I interject with “Your policy, posted in your ammunition department, says that ‘bulk’ is 250 or more.” He shoots back with “Sorry man, thats the way it is.”

    I called their corporate office (seriously, I was so pissed I called a phone number) and explained what happened. They girl on the phone who had no friggin clue about the actual product I was referring to told me I was being lied to and that she would pass it on to the regional manager of the store if I wanted. Told her I didn’t care, just wanted clarification. She agreed with me.

    LONG STORY SHORT, Academy Sports has decent prices on pretty much everything when they know what they’re f——- talking about. But then they put someone in charge who has no f——– clue about what they’re making decisions on. In my case it was some dipsh— sales rep and what constitutes “bulk packaging.” In this case it was what the actual diameter of a bullet fired from a gun in reference to a highly sought after CCW pistol.

    Can’t help those who can’t help themselves, right? RIGHT!?!

  20. avatar Tom in Oregon says:

    Actually, this might be overkill for a “mouse” gun.

  21. avatar Hoots says:

    I carry a .9mm everyday. What’s the big deal?

  22. avatar Richard In WA says:

    It’s all about velocity. .9mm at 11 million fps. Might as well be a laser beam!

    1. avatar Menger40 says:

      Velocity AND capacity. That M&P9c can hold 120 rounds of 0.9mm!

  23. avatar Hoots says:

    It’s better than a .40

  24. avatar Ben H. says:

    Recently read a news article about a shooter who used a “Remington .870 like law enforcement officers use.”

    .870? That’ll leave a big hole!

  25. avatar DV says:

    CTD and Classic Firearms are guilty of the .9mm advertising, as well.

  26. avatar Barstow Cowboy says:

    I just checked and it’s still up! I’m going to order now, I can’t wait to get my own. I hope it has a decent rollmark with the .9mm on it.

  27. avatar KC in NorCal says:

    I fell asleep and woke up to a sit-com just in time for the actress to say she shot a 22mm parabelum. Guess the writers just pick a few words from a list of gun terms and throw them together when they write a script.

    1. avatar SteveInCO says:

      Typical hollywood, making up their own shit when they think no one else will notice.

  28. avatar sky says:

    That seems a little steep Base exchange had the Shield9 (which I bought) 375 no tax, MP40c 465 no tax and MP45c 495 the 5 was the background check fee even though I had a CC license. and a box of 50 9mm was 10.20

  29. avatar Gregolas says:

    Do they have the .9mm light sabers too?

  30. avatar Al says:

    At my age, I’m afraid I might not see well enough to be able to find any .9mm ammo I drop onto the floor. Especially if it’s carpeted. But on the positive side, the recoil might be easier to handle.

  31. avatar Sid says:

    I have been considering getting a .9mm handgun but I cannot find any .9mm ammo. Nothing. Zip. No FMJ, no hollowpoints, no cheap paper-punching ammo. It is as if they invented this gun and did not have the forethought to ask if any company produces .9mm ammo.

  32. avatar Don says:

    No other caliber can beat the prices for .9mm Hi-Polymer Lead ammo:

  33. avatar Tim says:

    My local Cabela’s not only has a few of the rare .9mm, they also have the huge .12 gauge.

  34. avatar RetMSgt in Pa. says:

    Wow! .9mm = 1/32nd of an inch, or .035 433 caliber.

    Just imagine how many “bullets” one could carry in a “clip”.

Write a Comment

Your email address will not be published. Required fields are marked *

button to share on facebook
button to tweet
button to share via email