There’s no denying there’s a lot of interest in G2 Research’s new R.I.P. Ammunition. Their marketing video has gone viral, with well over 1.5 million views as of the time of this writing. And even the mainstream press has picked up and run with the story of the new, amazing, superty-duper ammo that is “like no other projectile the world has ever seen.” The company has been making some very bold claims about the performance of this new round. And when we didn’t have any ammo to test, we were able to use some elementary deductive skills and basic logic (along with some junior-high-school math) to determine that some of their marketing claims were, to put it kindly, hogwash. No, we couldn’t say that the ammo did or didn’t perform well, as we hadn’t tested it. But we could at least determine that some of the marketing statements were unlikely or even impossible. Things are different now, though . . .
