Luxury Shotgun Maker’s Stock in Purdey Good Shape. But Not THAT Good.

Barrons reckons the stock in the Swiss holding company that owns venerable English shotgun maker Purdey is set to double. “Geneva-based Compagnie Financière Richemont (ticker: CFR.Switzerland) is a major player in the global luxury business and, like its two bigger European peers — LVMH Moët Hennessy Louis Vuitton (LVMH.France) and PPR (PP.France) — it suffered deeply in the global economic slump. Now, however, the luxury sector is coming back, and the anticipation already has boosted Richemont’s stock from about 14 Swiss francs a year ago.” My ticker symbol for this story: WTF. I reckon someone is trying to kite this stock, big time. A week ago, The Sunday Times was telling readers to invest £100,000 in a Purdey. Truth be told, Hulk Hogan has a better chance of a comeback in the next year than the luxury sector.

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