Back when AAC started making silencers, one of the first advertisements they ever did was a comparison between AAC’s latest silencer offering and the top competitor, Surefire. They showed the two cans side by side, and while the Surefire can was completely destroyed after a rough firing schedule, the AAC can was peachy keen*. That one image triggered a massive lawsuit, but no matter how many lawyers Surefire threw at AAC they couldn’t, uh, silence the fact that the ad was 100% true — Surefire’s can didn’t hold up. That was the beginning of AAC’s advertising style, something I refer to as the “F*ck you, we’re awesome” approach. And it looks like Kevin Brittingham is at it again.
In their first video, he comes right out and says it: “We’re not a marketing company making silencers. We’re not a flashlight company making silencers. We’re a gun company making silencers.” It’s an obvious dig at SilencerCo and Surefire respectively, currently two of the leaders in the silencer market. Brittingham makes the claim that their cans are the best on the market, and no doubt he’s out to prove it to everyone he can.
Coming from a company like SIG SAUER, this is definitely a departure from their usual tight-lipped, stuffed shirt approach to marketing. There’s a shiny new polish on the production values, but the content is 100% old school Brittingham. They’re letting Kevin off the leash, and he’s not holding back.
*As pointed out in the comments, the AAC can in the ad was factory fresh, which was the basis of the lawsuit.