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As companies vie for media coverage at SHOT Show we find ourselves inundated with press releases and marketing pitches. Not gonna lie, Umarex wasn’t high on my list for a visit. But with all of the new stuff included in the press release below, that may have changed…

11 Amazing New Products: One-of-a-Kind Optic Devices, New Exploding Target, 50 Cal Ammo, and Full-Auto Airguns That Your Audience Will Talk About. ALL at SHOT Show Umarex® BOOTH 15062!

#1) Two new products from the new Axeon™ Optics brand get you on target faster than ever.

These Axeon Optics systems solve common frustrations experienced by hunters and shooters. The patented Absolute Zero™ uses a dual-laser system that quickly and easily gets you sighted in with a single shot saving you time and money. The Second Zero™ lets you quickly retarget at a new distance without calculation or adjustments.

#2) Optical Dynamics™ is the most focused Long Distance Illuminator.

The patented Light Projection Technology system used in Optical Dynamics directs an ultra-focused, high definition, harmonized beam of collimated projected light at a distance you have to see to believe.

#3) Umarex® ARX® ammunition is the biggest jump in air rifle ammo technology in decades. Constructed from an advanced polymer-copper matrix, Umarex ARX by PolyCase® will revolutionize terminal performance in both muzzleloading and airgun hunting.

#4) The Umarex Hammer™ is a 700 ft. lb. 50 caliber PCP air rifle in a compact configuration that will shock airgun hunting enthusiasts with its innovative approach of packing multiple shots with lots of power into a modern and rugged rifle that’s easy to carry and use. The Umarex Hammer is the latest in .50 caliber high pressure air rifles.

#5) The Gauntlet™ is the first in high pressure air rifles to deliver 70 consistent velocity shots with a single air tank fill for only $300. A feat that other rifles in it’s class can’t touch for under $1000.

#6) A FULL-AUTO replica of the German MP 40 with a 60 round magazine!

Gun fans love full-auto and historical guns. The Legends MP is made in authentic heavy metal form that will take you back in time. It’s legal to own in most areas of the U.S. and is a great gun to have if you don’t want the hassle of getting the paperwork for a full-auto firearm. FULL-AUTO FUN is pre-installed.

#7) The amazingly quiet Umarex Strike Point has variable power capability with built-in noise suppression.

Its multi-pump charging action and SilencAir™ Technology make this one of the most versatile pellet pistols that every homeowner will want.

#8) The authentic controls of Umarex air powered replica handguns make them the perfect companion for firearm owners.

The slide movement of the new Beretta APX is powered by a calculated amount of CO2 that also serves as the propellent behind its steel projectiles.

#9) NEVER BEFORE SEEN in break barrel air rifles the Umarex Forge merges a classic wood stock with the innovative polymer Nucleus Rail.

The Picatinny rail on this ultra-attractive pellet rifle makes scope mounting a breeze.

#10) The Umarex Havox™ is a tiny projectile that dumps massive energy making it the most lethal small game airgun ammunition available.

These natural copper pellets expand like a machine upon impact.

#11) Have a Big Blast — get the excitement of loud explosions with our BigBlast caps that use plastic bottles and air pressure to bring the boom! Big Blast Caps turn your water bottles into exploding targets for your rifles, pistols, bows, and higher power airguns. Plus, the caps are reusable.

Umarex is the leader in collimated light projection, airgun technology and innovative optics systems. We’re a company expanding its reach into the outdoor market with the introduction of innovative, revolutionary, desirable, and extremely useful outdoor products.

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    • Believe it or not, an air rifle was a PRIMARY arm on the Lewis & Clark expedition; did’t have to worry about wet powder, etc. (Also had conventional). Saw it at the Virginia Military Institute Firearms Museum. Amazing.

      • The Lewis & Clark Girandoni air rifle (there was only one on the L&C Corps of Discovery) was, in my estimation, the single most important gun in all of American history.

        It was used at every stop where the expedition met natives to impress the natives with the ability to shoot 20+ times with a gun powerful enough to kill a deer (which translates to “powerful enough to kill a man”) without loading ball or powder.

        Lewis used it as a great showpiece, and kept the question of “how many of these rifles do you have?” unanswered. L&C would never answer the questions of “what is in the longboat?” or other questions as to how well the expedition was equipped. All the other firearms on the L&C expedition were black powder pieces – rifles, shotguns, even small cannons, but the Girandoni was THE showpiece for impressing people with the notion that the expedition had vastly superior firepower.

        Consider what might have happened without the Girandoni – perhaps the party of 36 to 38 men (and one woman) might have been overwhelmed by a force of hundreds of natives. If that had happened, consider what might have happened if the expedition’s black powder weapons, powder, ball and shot had fallen into one tribe’s hands? The balance of power in the plains might have radically changed, with one tribe using the captured weapons to slaughter their enemies. If L&C had not made it back, the Congress might have changed their minds about how the newly acquired territory was to be dealt with, etc.

        I maintain (and you needn’t believe me – you can read the journals of the Corps of Discovery – there’s over a dozen volumes, and about a million words, in which the Girandoni is mentioned over three dozen times) the Girandoni is the single most important gun in American history because it enabled Lewis and Clark to make it all the way to the west coast and back, without getting into savage fights with the native tribes along the way, mostly because their showmanship, sleight of hand and artful mis-direction enabled them to present themselves as being overwhelmingly well armed, such that the natives thought it unwise to risk large numbers of men against 36 to 38 people.

    • They were widely available couple years ago. Then Umarex bought the producing company and stopped selling them.

  1. “The patented Light Projection Technology system used in Optical Dynamics directs an ultra-focused, high definition, harmonized beam of collimated projected light at a distance you have to see to believe.”

    That would make an outstanding landing light system…

      • Whoa…

        If that bulb can handle the vibration in that environ, they should seriously consider developing a landing light.

        $3,000 is pricey, but doable for that market…

        • I suppose I could ziptie one to my model cessna 182, its 2 stroke nitro motor produces plenty of vibration. be interesting to see if vibration would kill the bulb or the surface mount electronics first….

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