I guess you could call me a trade show veteran. Been there. Done that. Got the shin splints to prove it. I’ve been attending or working major trade shows since I was just a strapping lad of 15. NAMM show (music), COMDEX show (computers) SIGGRAPH (ditto), and NRA show (guns), they all have had a common leitmotif that runs through every last one of ’em. Women. Attractive women. Provocatively-dressed, attractive women, who usually know next-to-nothing about the products in their booths. They exist for the same reason that flowers exist – to attract bees so they’ll stumble in and grab some pollen (literature) and be on their merry way. But this year, there was a decided dearth of women commonly referred to within the industry as either “Booth Bunnies” or “Booth Bimbos,” depending on your perspective. Now why would that be?
2024 SHOT Show Was Biggest Ever
The 46th Shooting, Hunting and Outdoor Trade Show (SHOT Show), owned and operated by the National Shooting Sports Foundation (NSSF), concluded last Friday, Jan. 26, and by all measures was deemed a resounding success. This year’s show set new benchmarks for industry engagement with an expanded show floor, a record-high number of exhibitors and an array … Read more