The modern firearms industry’s mission couldn’t be clearer: profiting off the sales of weapons that can turn lone shooters into mass killers, or armed discontents into a homeland security threat. Documents produced by the industry’s top trade group even advise leaning into the panic buying that can follow mass shootings, by targeting a market segment it … Read more
Wait — so there are gun influencers? There are a lot of them. A sprawling network of influencers — including military veterans, demolition experts, gun rights activists, and professional shooters — have built large audiences specifically interested in firearms and gun culture. According to a 2020 report from the defense, weapons, and firearms marketing group Danger Close, … Read more
If you’re in the market for a .22 shotgun for your kindergartner, Crickett has you covered. Trademarked by Keystone Sporting Arms as “My First Rifle”, the company markets the weapon for “true winners” in a sickly-sweet pink among a range of color swatches. A testimonial praises the weapon as “just the right size” for a … Read more
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