7mm PRC Effective Range

Hornady knows how to design and promote new cartridges. They excel in finding the sweet spot for a particular caliber and optimizing case design to squeeze every last bit of consistent velocity from a new cartridge. And Hornady has hit another new sweet spot with the 7mm PRC (Precision Rifle Cartridge) that was officially announced … Read more

Hornady Turns 75 in 2024

In 1949 when Joyce Hornady set out to design and manufacture a better product for handloaders, not everyone expected him to succeed. With World War II over and the economy returning to peacetime status, it seemed a good time to kick off a fledgling venture, but one catering to handloaders seemed far-fetched to many skeptics. … Read more

The Quest to Build a Better Bullet

  Just as we continue to try to perfect projectiles in the 21st century, the same was true back in the 19th century. Buck-and-ball fired from a shotgun allowed the shooter to have multiple projectiles per shot at their disposal. In theory, this improved the likelihood of hitting your target, but it wasn’t always the … Read more

Get the Lead Out for Earth Day?

Speaking of Earth Day (if we must), did you hear the one about the environmentalist who wants to ban lead in bullets? (Wait…you mean that’s not a joke?) Nope. It’s not. Environmentalists really wanna ban lead. And the funny part is, the lead they want to ban isn’t the lead that is the real environmental hazard.

Let’s take a step back. Unless you’ve been living under a rock (and let’s hope that it’s a rock that you live under without disturbing the surrounding ecosystem!), you’ve heard that everything is supposed to be “going green.” It’s the Right Thing To Do For Our Planet! But wait a tick. I’m a marketing guy, first and foremost. I live, eat, breathe and sleep this stuff. I can smell a con a mile away. And this is one great big con, from florescent lightbulbs to lead-free bullets. Allow me to explain…

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