Bushnell 1X MP: Zombie Branding Back From the Dead!

I reckon Bushnell resurrected the zombie branding thing to celebrate (if that’s the right word) the release of the zombie romantic comedy Warm Bodies. Oh wait. Too late. Uh, World War Z! According to the presser, Bushnell’s 1X MP Zombie Assault sight “features one power magnification and a versatile illuminated reticle that allows shooters to quickly acquire targets in shooting games, competition or while honing their skills at the range.” Of course we all know that’s PR speak for “it’s perfect for blowing the heads off the undead.” But seriously, the $199 sight sounds like seriously good value for money . . .

The new 1X MP Zombie Assault sight features an illuminated T-Dot reticle with five brightness settings. In addition, the reticle can be displayed in red or green, allowing the shooter to control both the brightness and reticle color and select the best combination based on ambient light conditions.

Featuring multi-coated optics, the Zombie Assault provides great light transmission, while the Amber-Bright^TM lens coating reduces glare. Fully waterproof, fog proof and shockproof, this sight is built to withstand the ever-changing and unpredictable weather as well as thousands of rounds of recoil.

The 1X MP Zombie Assault sight, available for an estimated retail price of $199.99, includes an integrated mount that fits Weaver-style bases or a Picatinny rail, protective lens covers, and a CR2032 battery.

Now if they could just rethink this a little to get the temper of the times. I mean, it’s Zombie Defense not Assault, right?