Speaking of Earth Day (if we must), did you hear the one about the environmentalist who wants to ban lead in bullets? (Wait…you mean that’s not a joke?) Nope. It’s not. Environmentalists really wanna ban lead. And the funny part is, the lead they want to ban isn’t the lead that is the real environmental hazard.
Let’s take a step back. Unless you’ve been living under a rock (and let’s hope that it’s a rock that you live under without disturbing the surrounding ecosystem!), you’ve heard that everything is supposed to be “going green.” It’s the Right Thing To Do For Our Planet! But wait a tick. I’m a marketing guy, first and foremost. I live, eat, breathe and sleep this stuff. I can smell a con a mile away. And this is one great big con, from florescent lightbulbs to lead-free bullets. Allow me to explain…
