I’m a marketing guy, first and foremost. I was raised that way. From a very tender age, my pater familias drilled into my head how to get past the hype and determine if the advertiser was playing us. So I tend to look at things from a very skeptical, analytical point. But I’m also human. Marketing works on me, too, even if most of the time I can see through the techniques. Marketing is designed to make you react emotionally instead of logically. You can see that in the way people express their preferences. I can’t drive from here to school to pick up my daughter, without seeing at least one pickup sporting a vinyl cutout of a demonic looking Calvin, whizzing on the logo of a competitor’s product. And you see it a lot on TTAG. We have a variety of fanboys – 1911’s, Glocks, wheelguns – they all have a devoted base. But a reply to RF’s post last week asking if John Browning was the greatest gun inventor who ever lived got me to thinking: is this a good thing?
