booth bunnies Archives - The Truth About Guns

NRA Wrapup: What I DIDN’T See in Pittsburgh.

May 3, 2011 by ttag

I guess you could call me a trade show veteran. Been there. Done that. Got the shin splints to prove it. I’ve been attending or working major trade shows since I was just a strapping lad of 15. NAMM show (music), COMDEX show (computers) SIGGRAPH (ditto), and NRA show (guns), they all have had a common leitmotif that runs through every last one of ’em. Women. Attractive women. Provocatively-dressed, attractive women, who usually know next-to-nothing about the products in their booths. They exist for the same reason that flowers exist – to attract bees so they’ll stumble in and grab some pollen (literature) and be on their merry way. But this year, there was a decided dearth of women commonly referred to within the industry as either “Booth Bunnies” or “Booth Bimbos,” depending on your perspective. Now why would that be?

The Problem With Booth Babes

May 17, 2010 by ttag

Statistically, a growing number of women are interested in guns. Whether it’s Cowboy action shooting, competitive targets or (more likely) self and home defense, woman are arming themselves in increasing numbers. It’s a relatively small trend leading to a relatively small demographic shift. OI reckon men outnumbered woman at the NRA ConFab by about 10 to 1. Of course, for some reason, Brad’s not counting the genre known as Girls with Guns or Babes with Bullets. More than a few exhibitors, uh, exhibiting tried to capitalize on the fact that guys are hard-wired to notice/pay attention to/likelooking at attractive women. The trade show industry has a number of terms for their licentious lures (mine): “Eye Candy,” “Booth Bunnies” and “Booth Bimbos.” You see, the problem with said Eye Candy is that, whilst they are lovely to look at, they are also a distraction (and sometimes a big one) from the task at hand…and (we imagine) frequently a source of frustration/irritation/aggravation for other women – both ones in the industry and those attending the show.

Sex. Now that I have your attention…

May 6, 2010 by ttag

Sex sells. It’s practically the first thing you learn in advertising courses in college. It’s one of the things that’s wired into our brains at a very low level – safety, food, shelter, and sex. Lots and lots of sex. If you wanna get people’s attention, sex is one, sure-fire way to hit those neurons firing the primitive portion of our craniums. But in the new millennium, using sex to sell things is a particularly tricky.

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