[Everytown for Gun Safety’s] focus on digital advertising comes during what its top political aides said was the fastest change in media consumption habits since the dawn of the digital age. With millions of Americans homebound because of the pandemic, nearly half of all television consumption is now on streaming platforms.
“2020 looks more like 2025,” said Charlie Kelly, a senior Everytown political adviser.
Mr. Kelly estimated that the cost to reach voters on digital platforms across enough competitive state legislative districts to flip a state chamber was a fraction of the resources required in a federal or statewide race. Mr. Kelly said Everytown would spend to help Mr. Biden in Florida, but not elsewhere, after consultation with other Democratic super PACs, like Priorities USA, that would take responsibility for different states.
“The goal is to win and everybody comes to the table to do that,” Mr. Kelly said. “Post-2016, people were like, ‘We got to get ourselves together on that front.’”
– Reid J. Epstein in Bloomberg’s Gun Control Group Pours $15 Million Into Races in 8 States