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Question of the Day: Does Sex Sell Guns and Gear?

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In a recent post, I decried the inherent sexism of “women can shoot!” media stories. And asked why separate women from men shooters for competitions. A couple of female members of TTAG’s Armed Intelligentsia kvetched about the popularity of gun videos that show dopey females getting a recoil-related barrel slap. Although sexually themed firearms-related advertising didn’t enter into the discussion, well, here it is. I reckon the double entrendres are meant to signal post-modern irony, rather than out-and-out salaciousness. Clearly they’re trying to have their cheesecake and eat it too. Quick! Who are “they”? What’s the name of the product or company? The biggest non-PC argument against porny gun ads: they don’t work. Or do they? You know; for selling stuff. And if they do, where are the gun-toting himbos? Come to think of it, I wonder how tomahawk sales were last week . . .

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