“For years the Nikon camera company has been synonymous with wildlife photography,” dailymail.co.uk recalls. “Stunning images of animals are used to promote its products, features on top wildlife photographers appear on its website and the firm even sponsors several global conservation projects. So it may come as quite a shock to animal lovers to discover that the Japanese manufacturer also produces a rifle scope specifically designed to be used for big game hunting in Africa.” Shock? Actually, the headline says fury. (Which is better than furry but there you go.) Evidence? One Italian wildlife photographer’s moaning: “Stefano Unterthiner, winner of the Wildlife Photographer of the year in 2008, himself a user of Nikon cameras has now condemned the firm for producing such a product.” Now that’s what I call a damp squib. For now.