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Despite gun grabbers’ characterization of the National Rifle Association (NRA) as the leader of the nattering nabobs of the nefarious “gun lobby,” The National Shooting Sports Foundation (NSSF) is the firearms industry’s official lobbying group. While the NRA is happy to tell the world that it wants Obama to cry Momma , the NSSF walks quietly and avoid the big schtick. In a break with their non-partisan goals (profit!), the NSSF has produced this little ditty urging all Americans to vote. For Romney. Although not by name. Notice the blue and red graphics on the button? Cute. I guess the NSSF decided that while stealth makes wealth, right makes might. Or it will do if Romney gets the nod. And if he doesn’t, who’s gonna remember this “attack” ad anyway? In fact, it flew under our radar for over a month. Good point though.