Front Sight’s floridly named Dr. Ignatius Piazza sent me an email blast this morning – as he does most mornings – with links to two pro-gun “Superbowl ads.” [Warning: Dr. P’s website autoplays audio.] Piazza claims he “couldn’t get the ad agency to even review the ads for placement.” Be that as it may, the above ad is interesting in that it doesn’t show a firearms-related solution to the threat of home invasion. On one hand, it’s based entirely on the fund-raising scare tactics the NRA’s been using for donkey years. On the other hand, why not? A gun is the most effective counter to a threat of death or grievous bodily harm. Clever how you don’t have to see it to get it. Maybe this is the better tack for pro-gun promotion. I mean, if the antis can wave the bloody shirt with impunity to crank up the FUD, why shouldn’t The People of the Gun tell it like it could be to scare fence straddlers into joining the fold?