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BREAKING: A&E Caves, Rehires Shotgun-Wielding Phil Robertson for Duck Dynasty

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See what I did there? Injected a gun-related reference into the headline—just in case you thought that the suspension of a reality TV star for insisting that a vagina is better than an anus for sexual congress (and gays are sinners) has nothing to do with guns. As I stated from the git-go, the Robertson clan is inexorably linked to duck hunting and thus guns in the public mind. So Phil’s reinstatement (A&E press release after the jump) tells The People of the Gun . . . something. As for anti-gunners who already see gun owners as dumb, ignorant, racist, homophobic rednecks, no change. Now aren’t we glad we went through all that? . . .

As a global media content company, A+E Networks’ core values are centered around creativity, inclusion and mutual respect. We believe it is a privilege for our brands to be invited into people’s homes, and we operate with a strong sense of integrity and deep commitment to these principles.

That is why we reacted so quickly and strongly to a recent interview with Phil Robertson. While Phil’s comments made in the interview reflect his personal views based on his own beliefs and his own personal journey, he and his family have publicly stated they regret the “coarse language” he used and the misinterpretation of his core beliefs based only on the article. He also made it clear he would “never incite or encourage hate.” We at A+E Networks expressed our disappointment with his statements in the article and reiterate that they are not views we hold.

But Duck Dynasty is not a show about one man’s views. It resonates with a large audience because it is a show about family … a family that America has come to love. As you might have seen in many episodes, they come together to reflect and pray for unity, tolerance and forgiveness. These are three values that we at A+E Networks also feel strongly about.

So after discussions with the Robertson family, as well as consulting with numerous advocacy groups, A&E has decided to resume filming Duck Dynasty later this spring with the entire Robertson family.

We will also use this moment to launch a national public service campaign (PSA) promoting unity, tolerance and acceptance among all people, a message that supports our core values as a company and the values found in Duck Dynasty. These PSAs will air across our entire portfolio.

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