The National Rifle Association’s default option: keep on keeping on. They have so much money and power that you’re about as likely to hear the words “we must change” at NRA HQ as “let’s get behind gun registration.” We’ve already pointed out that the gun rights org’s cultural complacency is not without its costs. For example, the NRA isn’t exactly minority-friendly; they’re so white the marketing mavens are considering selling NRA-branded bleach. Not really. While most of their corporate hook-ups are harmless enough (I’ve got the toaster), the NRA runs the risk of striking exactly the wrong note with “outsiders.” The above image—ripped from an email come-on for Lifelock—does nothing to burnish the org’s rep for reasoned debate. I reckon they should tread carefully with this stuff, even if it is unimaginably profitable.