Don’t let his smiling face and enthusiastic sounding voice fool you — this ain’t exactly a glowing endorsement of the TrackingPoint rifle from the famed comedian. He keeps harping on the fact that this gun was designed to make hunting easier, playing to a New York City audience whose only interaction with their food is the white packages and sterile containers in the grocery store. And the audience eats it up (heh). Obviously, in their minds anything that makes killing defenseless animals easier is evil, and Colbert keeps playing off that bias. Then again, there are probably a number of hunters that would agree with him. I can think of a couple odd ones that strip naked, paint their bodies and go hunt pigs with spears because, as they say, even bows and arrows are “cheating.”