Beggars can’t be choosers. As the great ammo drought continues, consumers continue to scarf whatever cartridges they can find, with less price sensitivity than a major carmaker looking to hire Bar Rafaeli for an ad campaign. As you’d expect in the world’s greatest capitalist economy, the lack of product (cartridges not Israeli supermodels) has spurred entrepreneurs to enter what was once an extremely competitive marketplace. Ammo brands that lingered in the dusty corner of LGS obscurity have experienced a financial bonanza, feeding their desire to rule the entire Tri-State Area. ProGrade is only one of many ammo makers looking to further build their brand on the back of scarcity. The question is: will formerly brand-faithful consumers switch loyalties? You?