We still think Marty Daniel’s Super Bowl ad submission was a crazy-good bit of gonzo marketing. As in he had to know that the NFL would sooner air a NAMBLA recruitment commercial than a spot advocating armed self defense by a company that specializes in turning out scary black rifles. Roger Goodell would rather stick knitting needles in his ears than listen to all the inevitable finger-wagging denunciations from scolds like little Bobby Costas. But whatever. The NRA’s obviously figures Super Bowl weekend is as good a time as any to jump on the pile. Again.