The above video is a spoof by agitprop media pranksters the Yes Men. The funny thing is: it’s not funny. It’s the truth. American minorities are denied their natural, civil and Constitutionally protected rights, thanks to both gun control laws and economic circumstance. And, it must be said, the failure of the public education system, which leaves minorities unable (or unwilling) to negotiate the unconstitutional regulations that make exercising gun rights as onerous as possible — in the name of pubic safety.
The video is tied to a spoof website: sharethesafety.org. The site uses the NRA and Smith & Wesson’s logos liberally and looks completely legit. There are links leading straight to S&W’s product pages. 
Which, as designed, puts the NRA and Smith & Wesson in a PR pickle. If the gun rights group’s and the firearms manufacturer’s lawyers say no way to Yes Men, the NRA and Smith will look like the bad guys.
Worse, the anti-gun agitpropmeisters could then issue a press release saying the NRA and Smith don’t support arming disadvantaged Americans. They think guns are only for rich white people. Damned if they protest, damned if they don’t.
But the NRA can’t leave this alone. The Yes Men’s press release is branded NRA-ILA, parrots NRA talking points, and offers readers a fake quote from NRA spokesman Colion Noir. Like this:
Fairfax, Va.— American cities are hotbeds of crime, from gang violence to police brutality, but a major part of the problem is that the most vulnerable populations cannot afford to defend themselves. A new program from the National Rifle Association, in partnership with Smith & Wesson, seeks to change that.
Share the Safety is a revolutionary online store that will open its digital doors on July 4. Taking its cue from other “buy one, give one” retailers, customers of ShareTheSafety.org will have the pleasure of knowing that for each handgun purchased, one will be donated to an at-risk American citizen in the urban center of their choice.
“We know that the only protection from bad guys are good guys with guns,” said Hensley Cocker, Program Director of Share the Safety. “But tragically the people who need to protect themselves the most—the urban poor—are often unable to afford a lifesaving firearm. We’re excited to watch the impact this will have on our nation’s underserved communities.”
Share the Safety is an important next step in the NRA’s ongoing efforts to spread the freedom and security that come from gun ownership, and their commitment ensuring that every American regardless of income can exercise their Second Amendment rights.
“For the last few years I’ve been out there proving that gun activism isn’t just for the usual pro-gun demographic,” said Colion Noir, prominent gun-rights advocate, lawyer, and host of the NRA web series Noir. “I’ve worked on some great programs targeting inner-city groups, but Share the Safety caps it. When I shop to expand my collection, it’s great to know that I’m helping a needy minority protect their family, maybe for the first time.”
The online store, which can be previewed before its official launch at www.ShareTheSafety.org, features a line of stylish Smith & Wesson handguns that have been specially selected for ease of use and concealment in urban environments to maximize both safety and comfort. Users can sign up now to be notified when the store opens on July 4th. Also on the website, low-income urban residents can apply to receive a free firearm. When one is donated to their city, a recipient is chosen at random from the pool of applicants who are legally permitted to own a gun.
Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. More than five million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation’s leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at NRA on Facebook and Twitter @NRA.
There is really only one suitable response to this: a fake gun control ad, webpage and press release. Meanwhile, watch this space for NRA and Smith’s official reaction.