The folks at Black Rifle Coffee Company do more than just coffee and neat coffee mugs. When Starbucks recently pledged to hire 10,000 refugees, BRCC matched that pledge. Only instead of hiring refugees, the gun-centric coffee company pledged to hire 10,000 veterans. Now, they’re working on a new product: The ISIS Button.
Staples had their “Easy” Button. Black Rifle Coffee Company wants to be known by their ISIS button. Enjoy.