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The folks at Black Rifle Coffee Company do more than just coffee and neat coffee mugs. When Starbucks recently pledged to hire 10,000 refugees, BRCC matched that pledge. Only instead of hiring refugees, the gun-centric coffee company pledged to hire 10,000 veterans. Now, they’re working on a new product: The ISIS Button.

Staples had their “Easy” Button. Black Rifle Coffee Company wants to be known by their ISIS button. Enjoy.


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  1. BRCC is a fantastic company. They make great coffee. They are Veteran Owned, Support the Troops and are 2A friendly. They also have fantastic marketing.

    I’ve been buying coffee from them since they started. I encourage everyone else to buy their products.

  2. “It’s like Marco Polo but a lot more dangerous.”

    Mat Best cracks my shit up. Also, BRC makes some damn fine coffee. My wife loves the stuff.

      • Indeed.

        I love the way he barely even looks, gets grossed out, just kinda sticks his rifle around the corner, fires and says “We’ll get back to that” as he basically hustles the camera guy back away from the whole situation.

        • Great thinking by the Marines, hunting over bait like that. I hear it works pretty well on whitetails too.

    • For work? You mean the place where they pay you to …work? (As opposed to “watch funny videos”) ?

  3. My liking for Black Rifle Coffee just increased exponentially. Think I need to order some more Just Black.

  4. And The Academy Award for Best Original Short goes to….somebody else. Still amusing however.

  5. Okay, I don’t typically drink coffee, but after seeing this I kind of want to. At the very least I need to buy something from these guys to support them.

  6. They also have a short company, whiskey company and a pretty good podcast…the community they have behind them are some of the best people on this earth.

  7. I’m guessing RF has gotten over his whole “muh homophobia” with BRCC.

    Good. Excellent coffee, excellent people.

  8. I had a feeling, so I saved watching this till first thing in the morning.
    Great morning laugh!

    • With that screen capture of dude holding an AR with some ISIS in the background and the title of “ISIS Button” did you really need the warning…?

      Hell, I shared it at work (though admit I work with some sick, like-minded individuals.)

  9. I just had a few cups of AK47 this morning! if you haven’t tried it yet, you need to. This is some of the best coffee you can find on the market right now.

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