The New ‘Easy’: Black Rifle Coffee’s ISIS Button

The folks at Black Rifle Coffee Company do more than just coffee and neat coffee mugs. When Starbucks recently pledged to hire 10,000 refugees, BRCC matched that pledge. Only instead of hiring refugees, the gun-centric coffee company pledged to hire 10,000 veterans. Now, they’re working on a new product: The ISIS Button.

Staples had their “Easy” Button. Black Rifle Coffee Company wants to be known by their ISIS button. Enjoy.



  1. avatar Holdfast says:

    BRCC is a fantastic company. They make great coffee. They are Veteran Owned, Support the Troops and are 2A friendly. They also have fantastic marketing.

    I’ve been buying coffee from them since they started. I encourage everyone else to buy their products.

  2. avatar Gov. William J Le Petomane says:

    Sounds like a nickname for the giggle switch.

    1. ISIS stands for
      I Shoot I Shoot

  3. avatar strych9 says:

    “It’s like Marco Polo but a lot more dangerous.”

    Mat Best cracks my shit up. Also, BRC makes some damn fine coffee. My wife loves the stuff.

    1. avatar Pwrserge says:

      The goat sound in the background was a nice touch.

      1. avatar strych9 says:


        I love the way he barely even looks, gets grossed out, just kinda sticks his rifle around the corner, fires and says “We’ll get back to that” as he basically hustles the camera guy back away from the whole situation.

        1. avatar ComfortablyNumb says:

          Great thinking by the Marines, hunting over bait like that. I hear it works pretty well on whitetails too.

  4. avatar Omer Baker says:

    That was definitely not safe for work.

    1. avatar Scoutino says:

      For work? You mean the place where they pay you to …work? (As opposed to “watch funny videos”) ?

  5. avatar Mike Betts says:

    My liking for Black Rifle Coffee just increased exponentially. Think I need to order some more Just Black.

    1. avatar The Gray Poseur says:

      Lame my ass. Crazy funny.

  6. avatar Rational says:

    And The Academy Award for Best Original Short goes to….somebody else. Still amusing however.

  7. avatar jwm says:

    I like starbucks hot chocolate. But I guess I don’t need it.

  8. avatar YAR0892 says:

    I need this in my life. This would make Drill SO much more interesting and fun.

  9. avatar FB says:

    I pledge not to purchase Starbucks products!

  10. avatar Alexander B. says:


  11. avatar IN Dave says:

    Okay, I don’t typically drink coffee, but after seeing this I kind of want to. At the very least I need to buy something from these guys to support them.

  12. avatar Daniel in SC says:

    They also have a short company, whiskey company and a pretty good podcast…the community they have behind them are some of the best people on this earth.

  13. avatar Slick says:

    I’m guessing RF has gotten over his whole “muh homophobia” with BRCC.

    Good. Excellent coffee, excellent people.

  14. avatar Tom in Oregon says:

    I had a feeling, so I saved watching this till first thing in the morning.
    Great morning laugh!

  15. avatar Steven says:

    It was awesome though a NSFW warning world have been appropriate

    1. avatar TStew says:

      With that screen capture of dude holding an AR with some ISIS in the background and the title of “ISIS Button” did you really need the warning…?

      Hell, I shared it at work (though admit I work with some sick, like-minded individuals.)

  16. avatar BWGRP says:

    That is funny. I am going to have to look into this company. Just a little dark humor.

  17. avatar Eric says:

    I just had a few cups of AK47 this morning! if you haven’t tried it yet, you need to. This is some of the best coffee you can find on the market right now.

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