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I’d flinch too. As I do whenever I’m metaphorically assaulted by military euphemisms, which always seem to eliminate (with extreme prejudice) the need to say the words “kill” and “shoot.” But that’s what happens when spinmeisters use psycho-linguistics to downplay a kinetic military action—I mean war to an American public all too willing to turn a blind eye and a deaf ear to its troops’ mission overseas.