With the advent of Sons of Guns and American Augmentation— I mean American Guns, the Discovery Channel has laid claim to millions of viewers. In the process, they must have severely pissed off Michael Bane and the various firearms-friendly cable channels. Not including the History Channel, whose Top Shot proved that a Survivor survivor can survive post-Survivor as long as he access to a slow-motion camera, lots of guns and an endless supply of dental whitening products. Anyway, Discovery has discovered that people like watching experts buy/sell/auction/pawn/restore stuff—especially firearms. So why not focus on a, make that the firearms auction house? Why not indeed? Enter Ready, Aim, Sold!
Which may or may not be punctuated that way. Disco’s divas have done sweet FA to promote the show to the media; I ain’t got kit. The pilot’s airing a week from today and the company chronicled—Rock Island Auctions—doesn’t know which guns will feature. Chances are they won’t be cheap. RIA’s co-owners oversee a biz that sells the creme de la creme of antique firearms, as well as more affordable stuff. But where’s the buzz in that?
Tune in next Tuesday at 10pm EST and see if Discovery can find the way to suck the life out of what should be a fascinating look at fabulous firearms. Meanwhile, The Truth About Guns has cut a deal with HBO to create a program called . . . The Truth About Guns. Kidding. [Potential producers ping guntruth@me.com]