California voters recently ratified Proposition 63. That particular piece of unconstitutionality requires all Golden State ammo sales be conducted face-to-face, via a licensed ammo vendor. Come January, California customers ordering ammo online will have to pick-up their order at a licensed vendor and pay a $25 transfer fee. How great is that? So great that residents are flocking online before the deadline. Ammoman.com’s press release tells the tale . . .
California Experiencing Ammo Buying Rush Ahead of Proposition 63
California shooters and hunters are looking to fill their stockings with lead this holiday season ahead of the new year and new ammo regulations going into effect.
Ammunition retailer AmmoMan.com is seeing a massive influx of California customers as holiday shopping and the impact of Proposition 63 bears down on the West Coast.
Sales to California are up considerably this holiday season as the impact of Proposition 63 starts January 1. As an example of this trend – California currently makes up about twice as much of AmmoMan.com’s overall sales as it did last year during the same time period.
Some notable individual California cities showing considerable gains include:
· Anaheim – +449%
· Bakersfield – +295%
· Concord +968%
· Fresno – +87.6%
· Lancaster – +268%
· Los Angeles – +128%
· Redding – +325%
· Roseville – +180%
· Sacramento – +177%
· San Diego – +39.3%
· San Francisco – +63.9%
· Santa Clara – +315%
· Stockton – +17%
Note: AmmoMan.com cannot ship directly to customers within the city limits of many municipalities already due to local laws. This data is pulled from Google Analytics and indicates where the IP Address of the customer was at the time of the order. These shipments are typically made to suburbs of the major metro areas.
“It’s really the usual suspects that are seeing the biggest bump when it comes to increased volume. It’s 9mm handgun ammo and .223/5.56 ammo on the rifle side of things,” Eric Schepps of AmmoMan.com said. “These calibers are quite common for recreational range shooters during ‘normal’ ammo markets so it seems shooters are stocking up to ensure they have more on-hand ahead of the new year.”
In part because of growing support from California, AmmoMan.com invested in faster shipping to the West Coast – adding an operation that allows the retailer to reach 97% of the country with delivers in 2-days or less.
“We believe this puts us in a great position to continue building one of the best ammo-buying experiences around,” Schepps said. “We don’t anticipate Prop. 63 changing the way of life so many of our customers are passionate about.”
The retailer expects California to remain one of the top states for ammo consumption among civilians. Historical sales data shows California consistently in the top 3 U.S. states for ammo buying and this year, California is clearly in the top spot. The investment in better processes to serve West Coast shooters is indicative of that belief; The retailer will now reach 97% of the United States with deliveries in two days or less.
“This is an exciting move. Cheap ammo is a wonderful thing and getting it delivered faster is always better. We’re excited to lead the way for the whole industry.” Schepps said.