Last week at the 2018 National Association of Sporting Goods Wholesalers (NASGW) Annual Expo Dinner in Pittsburgh, Sig Sauer was honored with three prestigious awards.
The first is the 2018 NASGW Leadership Award for “Innovator of the Year,” given to association members that exemplify a commitment to two-step distribution in the sporting goods industry and provide outstanding value and service. Nominees for all NASGW Leadership Awards must demonstrate outstanding distribution policy, marketing, sales and promotion, logistics/operations, and support for the industry.
“This award is a testament to the professionalism, hard work, and dedication of our commercial sales team that goes above and beyond every day to represent the SIG SAUER brand, our products, and our programs to this valued network of distributors,” said Tom Taylor, Sig Sauer’s Chief Marketing Officer and Executive Vice President Commercial Sales.
The second award is the 2018 NASGW-POMA Caliber Award for “Best New Optic,” awarded for Sig Sauer’s Electro-Optics Ballistic Data Xchange (BDX) system, which we got a look at during the NRA show.
BDX is a fully integrated rangefinder and riflescope system that utilizes Applied Ballistics and Bluetooth™ to calculate and illuminate the exact holdover dot for the perfect shot. BDX is simple, fast, and intuitive – just connect the dot. The SIG BDX app is available for Android or iOS devices.
“We are really proud that our BDX rangefinder and riflescope system continues to be recognized by writers and our industry peers for its innovation in optics,” said Andy York, President of the Electro-Optics division. “This Caliber Award is shared and appreciated by everyone on the team at SIG SAUER that worked to develop the BDX system, and bring a product to market that fuses technology in a simple way with traditional rangefinders and riflescopes – changing the game for hunters and shooters everywhere.”
Finally, Sig also won the 2018 NASGW-POMA Caliber Award for “Best Overall Product” with the P365. This is the highest honor amongst the 2018 NASGW-POMA Caliber Awards.
“We developed the P365 because we saw a need in the market for a true high-capacity micro-pistol that would meet our high standards for quality and performance,” added Tom Taylor. “Based on the popularity of the pistol, and the continued demand for it in the marketplace, we proved to be successful in our mission and we could not be more proud to have our achievements with the P365 recognized by these two organizations.”
This is the first NASGW Leadership Award for Sig, and the second and third NASGW-POMA Caliber Award for their products. In 2017, the P320 X-Carry received the NASGW-POMA Award for “Best New Handgun.”