The battle for gun rights will not be won or lost in the middle class mainstream. It will be fought within minority communities. That’s where the need for armed self-defense is highest; where politicians seeking civilian disarmament shelter their statist ambitions. Ground zero for this “culture war” on guns: women. Like it or not, women are often are the final (if not only) arbiter of whether or not there’s a gun in the home. They decide if children grow up with firearms familiarity. With Smith & Wesson writing the check, the NRA has re-launched its female-focused website. NRA Women should post regular videos responding to news events in a timely manner. It should focus on inner city self-defense. It won’t. Not yet. But it’s a start. Is Colion Noir’s insertion into NRA culture and this fresh effort indication that the NRA finally gets it? Or is it just window dressing?