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NRA’s Nostalgia Is What It Used to Be

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The NRA’s house mag recently portrayed MDA jefe Shannon Watts as a 50’s hausfrau. The image was meant ironically. Or was it? The NRA recruitment ad above (which looks more like a spot for the Mormons) paints a nostalgic picture of a morally upright, two-parent, 2.4-member American family who talked instead of texted and never “forced their values upon us.” Huh? Single parents have more than tripled as a share of American households since 1960. According to singlemotherguide.com, some 12 million families in the U.S. are headed by a single parent, the majority of which (83.3%) are single mothers. If the NRA wants to remain relevant, it needs to move on from the Leave it to Beaver archetype and appeal to today’s families, blended, wired and [supposedly] dysfunctional as they are. Just sayin’ . . .

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