Now you’re talking. Or, more to point, Saul Alinsky’s talking. This ad is straight out of the Rules for Radicals‘ playbook. To wit: “RULE 13: Pick the target, freeze it, personalize it, and polarize it.” In other words [via theredhunter.com], “Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. This is cruel, but very effective. Direct, personalized criticism and ridicule works.” If you want to see just how effective, click here to see the Washington Post’s fact checkers squirm, weasel, waffle and evade. A suggestion for the NRA’s next ad campaign: a) do it again! b) out Jerry Thompson, the supposed gun owner who claims that the NRA doesn’t speak for him). No one knows who he is. moveon.org set him up. The NRA should knock him down.