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The NRA Is Losing The PR War

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“2014 was a banner year for the Second Amendment,” thefederalist.com proclaims, “at least if we are to judge it by the collapse of the gun-control movement as a serious voice in political society.” Roger that. But not if you judge the year by mainstream media coverage. Firearms freedom continued to take a drubbing at the hands of left-leaning news journos, who continue to bash the NRA as if America’s oldest civil rights group advocated barbecuing puppies. Thanks to the NRA’s no-to-low PR profile, the gun owners’ champion is getting pummeled without lifting a glove in its own defense. Even on the Internet, the NRA’s footprint is relatively minuscule; americanrifleman.com has 3X fewer unique readers than TTAG. I’ve said it before. I’ll say it again. It’s time for the NRA to get into the game, to score some major points in the court of public opinion.

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