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Large On-Line Ammo Retailers All the Same Company?

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I’ve been a happy and very satisfied customer of luckygunner.com for over a year now. No, I didn’t get an invite to shoot their cool guns, but I can look past that. This time. They’re the first on-line retailer I’ve ever used to buy ammo because the shipping cost usually made buying on-line way too expensive. It made more sense to head to the local Wally World, Bass Pro or even Cabelas. But I couldn’t always find what I needed locally. My Sub-2000 seems to like munching on Magtech 9mm more than other flavors, and Lucky Gunner usually has it. They also have good bulk prices. Everything they list is in stock, their prices are competitive and the shipping charges aren’t abusive. Nothing but good experiences so far. But Linoge, proprietor of wallsofthecity.com has noticed something interesting…

While he admits it’s just conjecture, Linoge has assembled a lot of pretty good circumstantial evidence that appears to indicate that Lucky Gunner, bulkammo.com, gunsforsale.com and ammo.net are all one and the same. Or at least four separate companies owned by the same folks.

Which raises the question…so what? Sure, this may or may not run afoul of Google’s famously stringent duplicate content and SEO (search engine optimization) manipulation rules. I wish I were web-savvy enough to understand all of that arcana. And if Linoge’s hypothesis is true, one or maybe all of the sites could very well find themselves in Google’s penalty box.

But if it’s true, is this deceptive, unethical or in some other way wrong? Is anyone being cheated or swindled? I guess I’m just a bottom line kinda guy. If the sites really are owned by the same folks, I really don’t care as long as they sell me the products they advertise at the prices they list and deliver it promptly. Which, again, Lucky Gunner has done so far.

Is that too ends-justify-the-meansy? I don’t think so. Maybe you do. I say keep doing what you’re doing (service-wise) Lucky Gunner, and I’ll keep buying.

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