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Gun Makers Market Products by Appealing to Buyers’ Racism: Quote of the Day

Gun makers appeal to buyers' racism to sell products

courtesy tactical-expressions.com

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“Not all gun lovers are racists, but there is plenty of white pride rhetoric among Second Amendment advocates, and racism is deeply embedded in the history of that particular clause. Whether they’re proudly proclaiming to be infidels (specifically, enemies of Islam), or boasting that “Blue Lives Matter,” anyone who hopes to sell such products capitalizes on Americans’ racism. Racism is an ugly extension of tribalism—one the gun industry is more than happy to cash in on.” – Liz Posner in The Gun maker’s strategy: marketing products to men’s basest instincts [via salon.com]

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