Our salacious friends at Because Guns turned us on to Firegild Exclusive Firearms. In case the image above and the ones over at BG’s gallery [click here to view] aren’t self-explanatory, and I think they are, the company’s website tells us that their work is “Inspired by laissez-faire freedoms and the reckless pursuit of seeing beauty in the blending of forces, this boutique venue brings a celebration of blissful furor to firearms, from simple or sublime elegance, to dazzling brilliance.” So now you know: Firegild’s marketing prose is just as overwrought as their jewel-encrusted guns. Still, Polly Davis Ditch’s passion for obscure objects of bedazzled desire seems clear enough. As is her distaste for corporate America . . .
Firegild is not a corporation with rules and policies and politics and those sorts of things . . .
Firegild is a free spirit . . . an extension of myself. It is the bringing together of so many things that I love and the creation of a niche that allows me the freedom to love what I do, to express to the world well-deserved respect and appreciation for firearms, that so many of us have, and to create the ability to give back.
Firegild is a Celebration.
Firegild is my pursuit of the American Dream. A pursuit that I hope instills dreams of endless possibilities in my young adult children . . . and all those who dare to dream.
I’m not sure if that niche includes Mexican drug lords. On one hand, “Firegild incorporates precious and semi-precious gems such as sapphires, garnets, rubies, emeralds and even diamonds to create one-of-a-kind works of art that reflect the owner’s personal style.” On the other hand, their firearms lack the gold incrustation and religious iconography that floats the drug lords’ ballistic boat.
I’m thinking the Robb Report reader is Firegild’s target market. I’ll call Robb next week and see what they make of this. Watch this space.