Federal Premium Ammunition’s video for its Black Cloud FS Steel line of ammo [above] has scooped two 2011 Telly Awards. The Telly Council, a “top group of outdoors marketing professionals,” gave Federal’s dramatic combination of animation and live-action a Silver Telly Award in the non-broadcast public relations category, and a Bronze Telly Award in the outdoor/environmental in-store category. Congratulations to the ammo’s designers, manufacturers and marketers.