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Falling Down’s D-Fens Was Right About McDonald’s All-Day Breakfast

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In the 1993 movie Falling Down, lead character D-Fens (Michael Douglas) goes postal when McDonald’s (or its cinematic equivalent) refuses to serve him breakfast after 11:30. It’s taken Mickey-D’s 23 years to get on board, but the financial results are satisfying. “In its most recent quarterly report, McDonald’s beat profit and earnings estimates from Wall Street’s number crunchers,” modernreaders.com reports, “and enjoyed a 6.2 percent gain in same-store sales, marking its best increase in four years. And just as we said a few months earlier, it’s a clear sign that the company is making a very solid comeback, with all-day breakfast, value deals, and lower costs of commodities serving as the primary variables driving these encouraging financial stats.”

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