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Quote of the Day: Ogilvy Crafts a Bulletproof Message for Gabby Giffords and ARS

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“While it’s true that many American’s (sic) are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands. With so much polarizing rhetoric around the gun-violence epidemic, we wanted to present the message in a straightforward yet surprising way. From New York to D.C. to Chicago, these bulletproof posters got people talking about current lax gun laws, and we believe that’s a step in the right direction.” – Ogilvy Chicago chief creative officer Joe Sciarrotta in Ogilvy Made Bulletproof Ads to Protest Lax Gun Laws, and Put One in Front of the White House [via adweek.com]

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