The New York Times’ Joe Nocera has published The Gun Report: February 18, 2013. It chronicles a “sad sampling” of firearms-related deaths over the weekend with links back to the stories. Regardless of the circumstances of these stories—from gang-bangers gone wild to murder/suicide—the cumulative effect is exactly as the Times intended. They underline the underlying meme pushed by proponents of civilian disarmament: respect to the Second Amendment (i.e. screw the Second Amendment) something must be done! Ban assault weapons! Limit magazine capacity! Create psychological exams! Truth be told, it’s a compelling argument for people who don’t know a Glock 30SF from a Swedish supermodel. There’s only one answer to this strategy: a PR campaign centering on gun owners who’ve saved their lives—and the lives of loved ones—with their firearm. And we need it now. Just sayin’ . . .