As our man Johannes reported, survivors of the Sandy Hook massacre have been trying — unsuccessfully — to sue Bushmaster for its military-style advertising for the weapon used in the attack. So far, no dice. And if you thought the marketing-related legal assault would slow down the operator operating operationally come-on for firearms and firearms-related gear, think again.
Our friends at 5.11 are sponsoring the release of the mega-military Tom Clancy’s Ghost Recon® Wildlands Tactics video game. Whose characters are kitted-out in 5.11 gear. Head-to-toe.
A quick scan of manufacturers’ websites and print ads indicates that operator-focused ads are still out there, somewhere. (Bushmaster? Not so much.) Why would gun companies keep promoting the military heritage/inspiration for their products? Money. Not that there’s anything wrong with that.
Until and unless a lawsuit successfully “liberates” millions for a company’s military-style marketing, it will live on. That is all.