A survey performed by The Well Armed Woman shows just how big a force women are becoming in the firearms business. More women are buying guns, gear, training and equipment every year, but from TWAW’s survey results, the demographic is skewing toward older women.
Here’s what they found.
The Well Armed Woman Releases Surprising New Data on the Female Gun Owner
Powerful insights into the female demographic
(SCOTTSDALE, Ariz.) – February 1, 2019 – The Well Armed Woman, the nation’s largest resource and social media community of women gun owners releases new data on the mysterious female firearm and accessory consumer.
A recent survey conducted by The Well Armed Woman received four thousand entries yielding a 97% female response. The women ranged in age from 18 to more than 75 years of age. Male responses were removed to gather pure female related data. The survey collected data on numerous topics including buying habits, gun purchases, concealed carry preferences and demographics.
“The response from thousands of women demonstrates the desire of the American woman gun owner to speak up and be heard by the firearms and shooting accessories industry. Women want the industry to see them for who they are, not whom the industry dictates them to be. I think the industry will be fascinated by the results.” Says Carrie Lightfoot, Owner of The Well Armed Woman, LLC and founder of The Well Armed Woman Shooting Chapters non-profit organization.
Highlights of the female purchasing data collected show that the more mature female makes up the majority of the female shooting community as well as the highest spending block of firearms and accessories. Women in the 36-65-year-old age range made up 76.5% of respondents with those in the 56- 65-year-old range being the largest demographic represented with 33%.
When it comes to purchasing firearms and gear, women don’t hold back. Sixty percent of women polled bought at least one handgun in 2018, with 26% purchasing more than two. The Well Armed Woman survey of 2017 showed women on average, personally own 5.6 guns. Women aren’t just buying handguns, 26.39% of women polled also purchased a long gun in 2018.
Thirty-seven percent of the nearly six million dollars spent on guns and gear in 2018 reported by this collection of 4000 women polled was purchased by the 46-55-year-old demographic. The lowest spending buying block were women ages 18-25 with 68.75% of this group spending under $750.00 during the year. Interestingly, 1.4 Million or 23.31% of total purchases were made by women 65-75 years old. It is important to note there are an estimated 20 million female gun owners in the United States.
“This is significant information for the industry, which generally tends to market to the younger female demographic. Although all female gun owners should be of interest and importance to the industry, it’s important to note that the true purchasing power lies with the mature, everyday gun-owning woman.” Shares Lightfoot.
About Carrie Lightfoot
Carrie Lightfoot is the owner of The Well-Armed Woman, LLC and the founder and Chairwoman of the Board of TWAW Shooting Chapters Inc. a 501(c)3 Non-profit organization with 400 chapters in 49 states. She also is the principle of the Carrie Lightfoot Consultancy, assisting brands to effectively reach, market to and serve the female shooter. Carrie was elected to the National Rifle Association Board of Directors in 2018 and is an NRA Benefactor Life Member. She is a published author and popular national speaker and frequent guest in national media. She holds the following Firearms Instructor Certifications: NRA Certified Pistol, NRA Personal Protection in the Home, NRA Refuse To be a Victim, NRA Home Safety, USCCA Firearms Instructor and is a USCCA Training Counselor.