Levi Strauss Blames Lawful Gun Owners for ‘Gun Violence’ in Communities of Color

  By Larry Keane There once was a day when a pair of jeans just felt good to put on. There was no pretense. No drama. Just a good fit for hard work or a casual day. It’s almost quaint when the trouser label just meant comfort and not a political antigun agenda. Levi Strauss … Read more

Anti-Gun Marketing Gold: Levi Strauss and Shannon Watts, Together at Last

By NRA-ILA At the National Retail Federation’s 2018 convention in New York City, Levi Strauss & Co. Brand President James Curleigh told those assembled that the multinational pants manufacturer intends to be the “most relevant lifestyle brand.” Evidently, part of creating that “lifestyle” includes foisting a doctrinaire set of political beliefs onto its employees and customers. Last … Read more