OMG! The Trace Discovers There’s Such a Thing as Gun Influencers! OMG!

Wait — so there are gun influencers?  There are a lot of them. A sprawling network of influencers — including military veterans, demolition experts, gun rights activists, and professional shooters — have built large audiences specifically interested in firearms and gun culture. According to a 2020 report from the defense, weapons, and firearms marketing group Danger Close, … Read more

Bloomberg’s Agitprop Production Arm ‘The Trace’ Working to Silence Gun Influencers

By Larry Keane Michael Bloomberg’s The Trace is on a campaign to turn gun companies against the leading online voices that speak about the importance of gun rights. The Trace, which is nothing but a gun control megaphone disguising itself as pseudo-journalism, sent out a “name-and-shame” email last week putting companies on notice. They listed 13 specific … Read more