William Evans Gunmaker Goes Downmarket

Just the other day, gunmaker Peyter Hofer was trying to convince the world that his high-end bespoke shotguns were immune to the laws of physics. I mean, economics. TTAG was having none of it. More proof: London gunmakers William Evans are going downmarket. After describing the history of the venerable English gunmaker, luxist.com advises us to “Fast forward to the present day and straitened economic circumstances have made bespoke guns unaffordable for all but the wealthiest sportsmen. Hence Evans’ firm’s decision to introduce the new lower priced ‘Pall Mall'” gun. Oh dear . . .

Read more