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Remington Outdoor announced in August that their Chief Executive Officer, James Marcotuli, had stepped down. After an extensive search, Big Green has named Anthony Acitelli as their new CEO. Acitelli has an extensive background in the firearms industry working at ATK (now Vista Outdoor), Colt Defense and most recently as President and CEO of Taurus Holdings. Here’s the press release:

Remington Outdoor Company Appoints Anthony Acitelli Chief Executive Officer

Huntsville, AL – Remington Outdoor Company (“ROC”), one of the world’s leading designers and manufacturers of firearms, ammunition, and related products, today announced Remington’s Board of Directors has unanimously elected Anthony Acitelli Chief Executive Officer (CEO) and to the Board of Directors.

Mr. Acitelli is a respected industry veteran with twenty plus years of leadership experience.  In addition to successfully leading sales and marketing organizations, Mr. Acitelli most recently served as CEO of Taurus Holdings.  Mr. Acitelli holds a Master of Business Administration from Thunderbird Global School of Management and a bachelor’s degree in Finance from the University of South Florida.

“Anthony’s experience as an industry insider with both customers and consumers will strengthen Remington’s presence in the market place.”  said Jim Geisler, Executive Chairman of the Board.  “As our industry continues to experience changes in demand and in consumers buying preferences, Remington will continue to innovate providing the best products and experiences to our customers.  There can be no other way to build a good 2018 and beyond.”

Mr. Acitelli stated, “I am truly humbled and honored to become a part of America’s most iconic brands within the hunting and shooting industry. I look forward to the challenges ahead, while forging a course for the future with innovation and vision.  We owe it to those that came before us and to those that will follow.”


About Remington Outdoor Company

ROC, headquartered in Madison, N.C., designs products for the hunting, shooting, self-defense, military, and law enforcement markets. Founded in 1816, ROC is the nation’s oldest gun maker and one of the largest domestic producers of firearms and ammunition. ROC employs over 3,500 people and distributes its products throughout the U.S. and over 55 countries. ROC includes globally recognized brands such as Remington®, Remington 1816®, Bushmaster®, DPMS®, Marlin®, H&R®, Advanced Armament Corp. ®, Dakota®, Nesika®, Storm Lake® and Barnes® Bullets.

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  1. “Mr. Acitelli holds a Master of Business Administration from Thunderbird Global School of Management and a bachelor’s degree in Finance from the University of South Florida.”

    A finance guy running a gun company.

    That sound you hear is the toilet flushing right down the crapper any scintilla of ‘quality’ Remington may have had left…

    • You can’t run a corporation without a money man at the top. His job is to return value to shareholders and he needs to be able to speak their language.

      The successful ones also understand other things like quality, service and innovation. They understand the basics of human behavior that will convince people to buy their products.

      It remains to be seen if Mr. Acitelli possesses these qualities. I wish him well. He has taken the reins of a company with a rich history but a stained reputation. He has a bit of work to do.

      • Not true. That’s what a CFO is for.

        The most successful businesses in America have CEOs who came from those specific fields. I cite Google and Apple as examples. Not to mention Glock.

        It’s businesses like Remington, which are wholly owned subsidiaries of investment firms, that have money men as CEOs. That’s what Remington is to its corporate owners. A revenue generating asset and nothing more. A cash cow. Numbers on a balance sheet. Remington’s illustrious history means nothing to these bloodless suits. Neither do the customers.

        Their actual products bear out what I say.

    • “You can’t run a corporation without a money man at the top.”

      That may be the way things actually are, but in my opinion, the finance guy should be the one who reports to the gun guy who has the vision of where the company should be going.

      If wishes were fishes, ect…

      • CEO’s deal with Wall Street and Investors, Presidents reporting to the CEO need to have the strategic vision, set the direction and run the operations of the company. And both should listen real hard to the people who work for them as well as the customers. I also wish him well, I’d hate for Big Green to go further down the drain.

    • It’s not the finance background that should be concerning.

      it’s the background at Colt (which went bankrupt) and Taurus (which isn’t exactly known for quality) that should be concerning.

  2. Not the … how shall I put this … most confidence-inspiring CV.

    But I wish him well.

  3. You want my money Remington? Bring back the Para Double-Stack 1911’s (good ones like they were originally)… and produce guns that don’t have major QC issues.

    Other than that, I get the vibe that this guy is gonna start discontinuing the more “tactical” stuff and pull what the CEO of Colt did in the early 90’s, and say something about how he supports banning everything under the sun (because he’ll say only police and military should own “assault weapons”) and a strict licensing and ubc’s of everything and everyone else.

    But that’s just me… I could be wrong.

  4. Finance orientation, responsible for pushing Taurus quality. And he was with Colt when they tanked? Ooookaaay…

  5. Acitelli led both Taurus and Colt? Well, then, I’m sure that he will infuse Remington with Taurus’ culture of quality and Colt’s commercial marketing savvy.

    Big Green is doomed.

  6. My advice to Acitelli:

    People rely on your products for their lives and livelihoods and will pay the extra $10 for something that is even marginally more reliable in doing so. Cost-cutting measures that have ANY drawback should not be considered- your company’s brand is already in enough trouble without any firearms going for the “rust to death speed record” and whatnot.

    Bring back the quality of materials and manufacture and then focus on how to achieve your competitive advantage over the other quality firearms manufacturers.

    • Install the Adblock extension in your browser. It’ll get rid of the ads. (If you’re on a phone, you might be out of luck, though.)

      FWIW, I wouldn’t mind giving TTAG the benefit of daily ad views if the ads weren’t so obnoxious.

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