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Question Of The Day: Do Depressing Gun Ads Actually Sell Guns?

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High-concept, high production value video ads aren’t new. Hornady had their silly Zombie Max ammo videos a few years ago, and Ka-Bar recently joined them in undead-themed video amusement. The wordless video shown here is in a whole different category, though: the scenery is straight from the nihilistic The Road and the soundtrack is straight from Fallout 3.

In addition to their recent Rastafarian Zombie Under Siege parody, Ka-Bar also ventured into this grim Primary Weapons’ vision of the post-Collapse world (complete with mystery meat) in their No Ammo Required video.

These videos can pack some gripping entertainment into just a few minutes of wordless cinema. I don’t know about you, but they’re just too dark for me to get very excited about the products they depict. No matter how good a product is, the idea of bleeding/freezing/starving to death with it in my hands just doesn’t make me reach for my credit card. You?

0 thoughts on “Question Of The Day: Do Depressing Gun Ads Actually Sell Guns?”

  1. I nominated George Orwell, giving this quote:
    “That rifle on the wall of the labourer’s cottage or working class flat is the symbol of democracy. It is our job to see that it stays there.”

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  2. I tend to enjoy them, but they don’t elicit a buy. What they do well is draw attention. That works for me. I’m more likely to drop by a manufacturers website after seeing a vid like this one. Unfortunately for them, that rarely results in a buy. I’m cheap and I don’t like to buy something I haven’t touched, and I don’t live in a big market for most of the rifles people in more populated areas take for granted being in stock at their LGS or big-box outdoor store. Sigh. I would really like to have a Cabela’s in town.

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  3. I remember a GLOCK commercial from a year or so ago, where a guy tries to stick up a diner, only to discover there’s a police convention in town and everyone in the restaurant is law enforcement. It was a bit of a chuckle, but then I was wondering, why not a gun rights group or people in town for a large gun show? I think it would have reasonated a little better with me in that scenario.

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  4. Alternative advice from a fellow S&W “enthusiast”: “I’m not a Smith & Wesson collector, I’m a Smith & Wesson accumulator.” Buy it because you like it, not because you think it may be worth a fortune to your heirs. If they want to own an expensive gun that hasn’t been shot, let them buy their own.

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  5. Easy: Jerry Patterson, current candidate for Tx Lt. Governor who, in the 1990’s as a state senator, authored Texas’ concealed carry bill signed into law by Governor Bush . He’s a great American, great Texan.

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  6. My guns are to protect me and mine. Strangers are on their own. I’m willing to face criminal charges for defending my own life, but not for defending people who probably wouldn’t thank me or send me a pack of chewing gum while I was doing time for saving their asses.

    Brewer may end up on trial for trying to be a good guy, and none of the people he was trying to help will pay a dime for his defense costs, will they?

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    • It might sound cold hearted, but I have weapons to protect me and mine.

      If the guard believed his life was worth protecting, he would have been protecting it himself. I’d defer to his judgment on the subject.

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  7. I’m sure some cowboys will be a long shortly to toss more garbage and this Police Chief, but I’ll be the first to say, “Good for him.”

    As you said, if he can learn one thing, he can learn another (mag caps, etc etc)

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  8. Since when is lightweight for a rifle a good thing? 99% of you are not out in battle or patrol, you are not on a swat team or belong to a militia or group that does day long walks with their firearms. So what’s the point of lightweight anything other than conceal carry?
    Weighted rifles are more accurate in most scenarios. And does a regular ar carbine really weight that much that one would need a poly? My service rifles average just under 20 lbs. and I can shoot them all day any shooting position.

    Just another ar not needed in today’s market.

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  9. The “city” of Miami Gardens has one of these now. I spotted it in the yard at Broward Truck in Ft Lauderdale a couple of weeks ago. It was probably offloaded on the railroad siding there, awaiting its new LEOs….like they need it in Miami Gardens.

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  10. Aside from all the usual complaints made in the review and comments, let me add one that has yet to be mentioned: weight. This abomination of engineering adds just over half a pound to the rifle. No thanks. Being able to compete with and often outperform other .308 rifles that weigh 5+ pounds more is what makes the SCAR so appealing. I think I’ll keep mine that way.

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  11. People forget that there is always a list for everything you consider in life. Round count is just one item on the list for this topic. Some shoot one type better than the other. Some can’t handle the manual of arms for an auto etc. I was strictly a revolver guy for years. Later came to appreciate an automatic for certain virtues as well. Carry both depending on the situation. I also have lived in extremely cold climates where the auto can be sluggish at times. K frames are sweet though. Thanks

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  12. But any allegations of a cover up are clearly fear mongering and blown out of proportions.

    Why no one in America seems outraged over this is beyond me.

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  13. “Librarians were clearly upset by the decision, saying libraries are prime targets for random violence”
    Prime targets? Not any more.

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  14. Ok stop rubbing it in, we all wish we could be there already. Now get your stuff ready and go find us some cool shit.

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  15. Again, the rule says “concealed hand gun” and the guy was open carrying a rifle, what is the offence and what is the charge? If there is no offense and no charge then 2nd amendment rights have been infringed and the individual LEOs who arrested the guy must be prosecuted/sued for actions outside the Constitution.

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  16. I haven’t been able to buy .22 Short since late 2012. If the DHS is hoarding and destroying that caliber, that’s just mean–and ridiculous.

    Reply

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