America’s anti-gunners insist that U.S. gun ownership is in decline. They attribute the huge surge in firearms sales—as indicated by the rising number of mandatory FBI NICS background checks—to existing owners buying more guns. I doubt it, but then maybe so. It seems ’13 NICS checks are following historical patterns, only more so. [Year-on-year comparo chart after the jump]. If it is true, if the number of American gun owners is shrinking, well then think of the potential! As we’ve said before, it’s past time gunmakers marketed HARD to non-gun owners. Smith & Wesson J-frame sales (for example) would go ballistic if S&W reached out to newbies through non-gun internet media. Anyway, Smith et. al are still selling everything they make so there’s no real incentive to break down barriers. But there will be. Oh yes, there will . . .