Check out our new Super Bowl ad, The Showdown, here ⬇️ pic.twitter.com/mJTbFuS0du
— Jim Lamon (@jim_lamon) February 10, 2022
Criticism towards the ad has been swift, with many people pointing out other recent instances of violent imagery used by members of the Republican party. Last November, Paul Gosar, Republican representative for Arizona, was officially censured by the House after sharing an animated video depicting him killing the Democratic congresswoman Alexandria Ocasio-Cortez and attacking Biden.
Shannon Watts, founder of the group Moms Demand Action for Gun Sense in America, called Lamon’s ad “disgusting”.
A spokesperson for the Lamon campaign refused to respond to the Washington Post about criticism of the ad, but said it “shows the DC gang drawing on Lamon and he merely shoots the weapons out of their hands”.
“Unlike Kelly, Jim Lamon will shoot straight with Arizonans and take the fight to Biden – and he damn sure won’t let the left bully him into backing down,” the spokesperson said.
— Gloria Oladipo in ‘Disgusting’: Republican Senate hopeful condemned over ‘showdown’ TV ad