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Mrs. Richardson (courtesy

“A local mom called us upset about what she saw in an ad delivered to her door,” Florida’s reports. “Rita Richardson described her reaction to the JC Penny circular, ‘I did a double take when I saw the ad for this shirt right on the front page.’ The shirt that has Richardson fired up says, ‘suns out guns out,’ a reference to muscles for a sleeveless tee-shirt. But Rita feels the shirt sends a different message. ‘I just thought it was sad that a major retailers like JC Penny would want its brand associated with something that advocates, glorifies gun violence.'” And the correct response would have been to . . .

tell Mr. Richardson that “guns” refers to biceps muscles, thank her for thinking of wpvt and hang-up the phone. Needless to say that’s not how it went down . . .

We reached out to JC Penny for comment, but have not heard back. And we were able to find the shirt being sold at a local JC Penny store.

Richardson says she is a loyal JC Penny shopper adding, “That’s why I read their ad and look for sales, but they could just give this some more attention.”

And Richardson knows what she would like to see happen. “Well I would hope they would take it off the shelves, immediately.” But also says she understands young people use their clothing to express themselves, their values, but hopes if the store keeps the shirt, people will choose to wear something else.

As TTAG tipster JG wrote when he sent the link to this non-story, the stupid…it burns! And like most fires, it spreads. has the story, too. The comments underneath are awesome. New Yorker Raymond Di Gregorio writes, “I’m offended by the term tank top. I think it promotes military occupation. Can we please change the name to fuzzy bunny tops?” Done! And done. 

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  1. This is the type of person that if we were on the same side, I’d worry, do some deep introspective soul searching.

  2. Let me see. It’s totally illegal to OC in Florida (other than to or from hunting or fishing), so clearly JCPenneys is advocating violating the law.

    Or, ma’am, you have plumbed the depths of complete absurdity so far, you may have set a record.

      • I said so (in the parentheses). I didn’t know, though, that target shooting and camping were also exceptions. Thanks for the info!

        • Ha, I missed that, sorry! Considering Florida is fishing paradise, open carrying is is pretty easy if you’re carrying a small fishing pole all the time. It doesn’t even require a concealed weapons permit.

      • Wait, wait, wait. So I CAN go full retard if hunting, camping or target shooting? Whew, Roger that!

        • If you consider open carrying “full retard”, then yes, you can do so. Hopefully we’ll be able to get out of the minority of anti open carry states soon. Till then, I’m always on my way or participating in those activities.

  3. I can tell some people need to get out of the house more and get a life.
    Slow news day.
    I think I will go out and play with the dogs now.

  4. I’m going to make a shirt that says, “Sun’s out, open carry handgun holstered to my side” then she will know the difference

      • I am offended you would use this language on TTAG . The c nut is the worst tasting and oiliest of all the nuts and the wood on the c nut tree is useless even for burning , The bark is ugly and dull and the shape of the tree is shrub like . Next time call her a hazel nut or bitch nut . I like the beach tree .

    • Not a bad idea… going to an open carry rally in Tampa this weekend. Might have to drop by JCpenny

  5. I don’t think she has a problem with the shirt, I think she is flatout another emotional hysteria fear driven anti-gun person plain and simple.
    She fails at English as her first language? Same word with various meaning is common. It’s common in many languages. Show us your guns! (I recall Monty Python skit). Welcome to the gun-show (muscle builders oiled up). Many a joke built on homonyms.

  6. Some folks just don’t have much to do, so they just make up a big whoop-t-do over nothing.
    She’s probably lonely, and wanted to do something to get attention.

        • I think he meant the batteries that are in the “flashlight” kept in the panty drawer….
          No icky noises or eye contact required to charge them, quick and easy swap.

    • I am going out on a limb here and assuming she probably owns one of those smart phones , like everyone else seems to these days and she probably stays buried in most of the time , Facebook , Twitter and text , text , text . Where are you now ? Where are you going next ? Who did what and what did this ? Blah , Blah , Blah . She is probably one of those people who buries herself in it when she is out at a restaurant . Probably stays tuned to the weather constantly and has alerts set for everything . Probably like one of those thousands that plug in at plane , train , and bus terminals to stay charged and ready for the newest updates . She needs to understand that the second amendment is for HER . She needs to carry a firearm on her at all times , not for her protection , but so she will have it handy when the EMP goes off and she , like the rest of the freaking world , loses contact and wants to off themselves because they cannot feed their digital addictions . Pull out your trusty little friend , put the muzzle to your temple and pull the trigger . If the shoe fits , right ? Another reason for our 2nd amendment freedom and it’s one a lot of the left leaners may identify with .

  7. What a Squib… Great shirt idea though. I’m thinking someone could make some good $$$ with a tactical version of this shirt… I’d buy one… 🙂

    • Make it in camo as a tank and a sleeveless. I could sell those to the Pink Pistols.

  8. Ow-my head hurts. As someone who used to have some big “guns” I resemble that remark. Sadly pathetic in my old age. Like this gal…

    • you under estimate yourself. IIRC, you served our country, so you will always have our respect, something she will never get. Also, I believe that even in a vegetable coma, you would still out strip her for IQ points.

  9. Actually not done and done. I must object to the “fuzzy bunny tops” comment. Fuzzy is a derogatory term for policeman and will offend dog shooters everywhere. Then the term “bunny” as we all know is offensive to every fudd out there, that’s why Elmer shoots them. Finally the term “tops” offends because as everyone knows gun owners are bottom dwellers.

    Or you can go the sexist route it still applies. Fuzzy, bunny and tops, just use your imagination. I knew you could because we’re all just bottom dwellers!

  10. Along similar lines, a high school kid once wore a shirt that said, “These are the only guns I’ll ever need” – indicating his biceps. Even though it was clearly an anti-gun message (that ol’ tired meme that if you carry a gun you’re lacking courage and physical strength), he got in trouble with school authorities!

  11. And a long time ago in a far away galaxy, this would’ve been the next SNL Emily Litella bit.

  12. And what of the Lowes ad for caulk guns, the Home Depot ad for pneumatic nail guns, and the Hobby Lobby ad for glue guns? I think the Sunday paper would give the poor woman a heart attack.

  13. This is the type of person that knowingly moves into a house next to an airport and then tries to get the airport shut down because she doesn’t like the noise.

  14. 1. It’s Florida, The Gunshine State, what does she really expect?

    2. She is most likely one of those people who just isn’t happy unless she has something to complain about. The world’s full of em, first world nations just have more than our fair share.

    3. It’s a right, lady, STFU and stop trying to take it away.

  15. The problem is that people have bought the lie that guns and gun violence are synonymous, even though guns are used far more often to prevent violence. The most common outcome of a DGU is that everyone walks away uninjured, even the criminal.

    • I was thinking the same.

      My mind immediately jumped to soldiers. When do their guns come out? When the enemy is around. Why do you want guns when the enemy is around? To stop the enemy, of course.

      My complaint then is that the ad seems to be saying that we should only be prepared for the bad guys when the sun comes out . . . 😉

      • The word “sense” is okay. The problem is with the word “common”. Abortion is common. Pop music is common. Erectile deficiency ads on tv are common. Common does not mean right or good. If for some reason every one born between 2015 and 2065 only achieved an IQ of 55, imagine what common sense would look like then.

  16. I’m offended that pastel waffles aren’t made of wicker airplanes on crack. Do not not make a t-shirt about those.

  17. Someone should let her know that “door buster” sales are just a metaphor before she commits B&E.

    Or perhaps she’s already written to JC Penney and called the CIA about that.

  18. “The woman, Mrs. W. D. Lunchmeat, said that her husband was very angry about the ad and retreated to his basement computer, where she could hear him cursing about the ammosexuals.”

    • I’m almost starting to miss his/her/it’s “ammosexual” rants. Almost.


      • Your in luck that same person is probably the one trolling with the handle of GOD now.

  19. I’d call her a shithead, but I’d imagine that might send her into a panic wondering how it got up there.

  20. I am not sure how a person of reasonable intelligence should respond to that level of stupidity.

  21. All the right-wing religious folks should get together and sue her for holding up an ad showing a female in her underwear!

  22. The local A.M. news radio picked this up this morning, too. The ridicule and backlash is near universal, as far as I can tell.

    What an embarrassment of a biddy this one’s revealed herself to be. I’d bet money, that comes as no surprise to her family, friends, and what I fully expect is her exasperated Homeowners Association Board.

    She should take a deep, long look in the mirror and say “This is who I am. This is what I’ve become. I need to make some changes.”

    Instead of such a stout resolution, she’s probably glued to the Internet, enthralled with all the attention, and saying “How can I keep this undeserved spotlight shining brightly? I know! I’ll start a Facebook page astroturf movement: Moms Demand Ad Shun!”

  23. So is story the innocuous shirt or is it really about the sad, out of touch Florida woman? Lady, I don’t think the journos are really your friends. They just hung your ignorance out there for the nation to laugh at.

  24. She thinks it’s ” sad”?.. what. she opens the paper, reads the circular and and all of the sudden she is sad?… She sounds emotionally unstable to me.

  25. I suppose this moron would react similarly to anything with “gun” in the name (e.g.,Spray Guns, Gunnite (sprayable concrete for pools), Gunwale (the top edge of a canoe/boat rail), etc.

    In the immortal words of Nyota Uhura:

    Why some people insist on proving their utter ignorance in new and astoundingly stupid demonstrations used to be “beyond me”, but it seems to be getting worse with time instead of improving with the education of the masses catching up with the illiterati of firearms phobia. So much for evolution; Darwin would probably deem these people to be at the end of their evolutionary lifecycle, having refused to accept the realities of life and de-evolving to the lowest functional mental state before extinction overtakes their ilk.

    Who still shops at Penney’s anyway?

  26. We can only hope that she is childless and didn’t bring any additional idiots into the world.

  27. When I saw a blurb abut this story while scrolling through some news feeds, I thought it was an Onion article and didn’t pay too much mind. Come to find out it is real and I cannot find the word to describe what I think of this lady.

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